Model Rules of Professional Conduct
INFORMATION ABOUT LEGAL
SERVICES
RULE 7.2 ADVERTISING
(a)
Subject to the requirements of Rules 7.1 and 7.3, a lawyer
may advertise services through written, recorded or electronic
communication, including public media.
(b)
A lawyer shall not give anything of value to a person for
recommending the lawyer's services except that a lawyer
may
(1)
pay the reasonable costs of advertisements or communications
permitted by this Rule;
(2)
pay the usual charges of a legal service plan or a not-for-profit
or qualified lawyer referral service. A qualified lawyer
referral service is a lawyer referral service that has
been approved by an appropriate regulatory authority;
(3)
pay for a law practice in accordance with Rule 1.17;
and
(4)
refer clients to another lawyer or a nonlawyer professional
pursuant to an agreement not otherwise prohibited under
these Rules that provides for the other person to refer
clients or customers to the lawyer, if
(i)
the reciprocal referral agreement is not exclusive,
and
(ii)
the client is informed of the existence and nature
of the agreement.
(c)
Any communication made pursuant to this rule shall include
the name and office address of at least one lawyer or law
firm responsible for its content.
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